What is Google tag manager?
Google Tag Manager is a tool that capsulizes your website tags into one place. It allows you to quickly update tags on your website or mobile apps, such as those intended for traffic analysis and marketing optimization. Google Tag Manager enables you to create and update tags, trigger specific tags based on rules you define, and control when tags fire. It also provides built-in templates for popular marketing, analytics, and remarketing tags, so you don’t have to edit code manually.
6 Steps to use Google Tag manager
1. Sign up for a Google Tag Manager account: Start with a free Google Tag Manager account. This will give you access to the tool and help you manage all the tags on your website.
2. Create a container: Create a container for each website you want to track. This will help you keep all the tags organized and easy to find.
3. Add tags: Once you’ve created a container for your website, you can add tags to it. This can include tracking tags for analytics, remarketing, and more.
4. Set up triggers: Next, you’ll need to set up triggers that will tell Google Tag Manager when to fire the tags you’ve added. This could be based on page views, user actions, and more.
5. Publish changes: Once you’ve added tags and set up triggers, you’ll need to publish your changes. This will make them live on your website so they can start collecting data.
6. Monitor analytics: Use the analytics dashboard in Google Tag Manager to track and analyze your data. This will help you make better decisions and improve your website.
6 Uses of Google Tag Manager
1. Tracking website performance: Google Tag Manager allows you to quickly and easily set up tracking codes for your websites, such as Google Analytics, Adwords Conversion Tracking, and other third-party tracking solutions.
2. Creating user engagement goals: You can use Google Tag Manager to set up events and triggers, such as when a user views a specific page, clicks on a particular button, or performs a certain action.
3. Optimizing website speed: If you have a lot of tags and scripts on your website, Google Tag Manager can help you consolidate them, reducing the amount of code and speeding up your website.
4. Deploying and managing A/B tests: Google Tag Manager allows you to quickly deploy A/B tests and track the results.
5. Managing marketing campaigns: Google Tag Manager can help you track and manage your campaigns, such as tracking the performance of an ad campaign or the success of a promotion.
6. Personalizing website content: With Google Tag Manager, you can create custom triggers and variables that allow you to personalize website content for different visitors.